Social media success can be measured in many ways, but at 12 Virtues Consulting, we recommend tracking engagement rate, conversion rate, and reach. Engagement rate measures the level of interaction with your content and helps determine how well it is resonating with your audience. Conversion rate measures the percentage of visitors who take a desired action, such as making a purchase or filling out a contact form. Finally, reach measures the number of people who see your content and helps you determine if your message is reaching your target audience. By tracking these metrics, you can better understand your social media performance and adjust your strategy accordingly.
This metric measures the level of interaction and engagement your social media content is receiving. It includes likes, comments, shares, and clicks. A high engagement rate indicates that your content is resonating with your audience and increasing brand awareness.
This metric measures the percentage of social media users who take a desired action, such as making a purchase or filling out a lead form, after clicking on your social media content. A high conversion rate indicates that your social media content is driving business results.
This metric measures the rate at which your social media audience is growing. A steady increase in your audience size indicates that your content is reaching new people and your brand is gaining visibility.
What can Blogging do? Blogging is a powerful tool for small businesses to connect with their customers, build brand awareness, and ultimately drive more sales and revenue. A blog on a small business website allows the business to share valuable information, showcase their expertise and build trust with their audience.
