Pay-per-click, also known as PPC, is a short-term solution for both physical or digital companies looking to expand their presence. As PPC is primarily provided through Google ads, the process is relatively simple and consistent. Essentially, by setting a daily, weekly, or monthly budget with Google Ads, you push your advertisement to the top of search engine results.
To help choose an accurate, effective budget for your ad, Google shows a slider of where your budget lines up with your competitors. We recommend staying at the lower end of average at a minimum to see a clear result quickly. As per the name, you only get charged for the number of times new individuals click your ad. This cost typically stays within $1-$1.50 per click, entirely dependent on your local region and industry.
Though SEO is the clear long term solution, a dual approach of SEO and PPC allows a quantified, rapid influx of traffic while the site’s SEO score continues to develop. Whether your business needs long term PPC or SEO, we handle both in house, and are excited to assist.