Website Design & Development

Welcome to 12 Virtues Consulting, your partner for local business website optimization. In today’s digital age, having a strong online presence is crucial for small businesses looking to thrive in their local markets. 

Metrics to Track for Local Business Website Optimization

If you want to know how well your website is performing, tracking metrics is crucial. At 12 Virtues Consulting, we recommend tracking three metrics to measure the success of your web design: bounce rate, load time, and mobile responsiveness.

Page Load Time

This metric measures the time it takes for a website page to fully load. A slow page load time can negatively impact user experience and lead to higher bounce rates. Tracking this metric can help identify areas of improvement to optimize page load time and improve website performance.

Bounce Rate

Bounce rate refers to the percentage of visitors who leave a website after only viewing one page. A high bounce rate could indicate that the website is not user-friendly, has poor content, or has a slow page load time. Tracking this metric can help identify areas of improvement to increase engagement and keep visitors on the website.

Conversion Rate

Conversion rate measures the percentage of website visitors who take a desired action, such as making a purchase or filling out a form. Tracking this metric can help identify areas of improvement in the website design, user experience, and content to increase conversions and drive business growth.

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Our Web Design & Development Blog Posts

Blogging on WordPress

What can Blogging do? Blogging is a powerful tool for small businesses to connect with their customers, build brand awareness, and ultimately drive more sales and revenue. A blog on a small business website allows the business to share valuable information, showcase their expertise and build trust with their audience.

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Benefits of a Small Business Site on WordPress?

Table of Contents WordPress is an open-source content management system (CMS) that is used to create and manage websites. It is known for its ease of use, flexibility, and scalability, making it a popular choice for both small and large websites. With WordPress, users can create and manage their own

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The Importance of Updating WP Plugins

WordPress WordPress is one of the most popular Content Management Systems (CMS) in the world, powering millions of websites.  What are plugins? One of the key features that makes WordPress so popular is its flexibility and extensibility through the use of plugins. These plugins add functionality to your website, such

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Popular Hosting Options

All information listed is accurate as of 1/12/2023. When it comes to building a website, one of the first decisions you’ll need to make is where to host it. There are many website hosting companies to choose from, each with their own pros and cons and pricing plans. In this

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Benefits of WPScan

What is WordPress WordPress is the most widely used content management system (CMS) on the internet. With over 60 million websites using it, WordPress has become an important platform for bloggers, businesses, and organizations of all sizes. However, with such a wide user base, WordPress has also become a popular

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The web is full of vulnerabilities and sometimes malicious actors take advantage of bugs that no one knew were a problem. This can sometimes result in the loss of your websites files. Imagine you have spent years working on building up a plethora of articles for your blog. Then one

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Looking to enhance your online presence? We offer a range of digital marketing services to help you achieve your goals. From SEO strategy and web design consultations to content writing services and social media management, we've got you covered. Our team can also assist with branding and logo design, as well as e-commerce solutions. Let us help you create a strong online presence that showcases your brand and connects you with your target audience.