Content Writing

12 Virtues, and all other legitimate agencies, have two main forms of written content; population and SEO focused. 


Population content, in most instances, exists for individuals to quickly and clearly gather information on your small business in the most efficient way. This is the type of writing you’re used to seeing on website homepages and such.


Our second type, and most important for visibility, is our SEO focused content. Utilizing multiple tools in our repertoire, we create content created for website authority and visibility, as opposed to true informational material. This allows your site to slowly grow more legitimate amongst your competitors, and thus, rank you higher. 

Metrics to Track

To maximize the effectiveness of your content, 12 Virtues Consulting recommends tracking three metrics: engagement, traffic, and content grade. Engagement measures the level of interaction your content is receiving, such as likes, comments, and shares. Traffic measures the number of visitors to your website that your content is attracting. Finally, content grade evaluates the quality of your content based on factors such as readability, SEO optimization, and originality. By regularly monitoring these metrics, we can help you develop content that resonates with your target audience and drives meaningful results for your business.


This metric measures the number of visitors who land on your website from your content. By tracking traffic, you can identify which types of content are resonating with your audience and driving the most visitors to your site.


Engagement measures how your audience is interacting with your content, such as likes, shares, comments, and time spent on page. By tracking engagement, you can identify which types of content are most effective at capturing and retaining your audience's attention.

Content Grading

Content grading is a metric that measures the quality of your content based on factors such as grammar, spelling, readability, and SEO optimization. At 12 Virtues Consulting, we provide content grading as part of our content services to ensure that your content is high-quality and optimized for search engines.

Our Website Content Blog Posts

Blogging on WordPress

What can Blogging do? Blogging is a powerful tool for small businesses to connect with their customers, build brand awareness, and ultimately drive more sales and revenue. A blog on a small business website allows the business to share valuable information, showcase their expertise and build trust with their audience.

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Long-Form vs. Short-Form SEO Content

The Benefits of Long-Form Content for SEO In today’s digital age, content is king. But not all content is created equal. When it comes to search engine optimization (SEO), long-form content has been proven to be more effective in boosting website rankings than shorter pieces. One of the main benefits

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Get in Touch with Our Team to Boost Your Online Presence

Looking to enhance your online presence? We offer a range of digital marketing services to help you achieve your goals. From SEO strategy and web design consultations to content writing services and social media management, we've got you covered. Our team can also assist with branding and logo design, as well as e-commerce solutions. Let us help you create a strong online presence that showcases your brand and connects you with your target audience.