12 Virtues, and all other legitimate agencies, have two main forms of written content; population and SEO focused.
Population content, in most instances, exists for individuals to quickly and clearly gather information on your small business in the most efficient way. This is the type of writing you’re used to seeing on website homepages and such.
Our second type, and most important for visibility, is our SEO focused content. Utilizing multiple tools in our repertoire, we create content created for website authority and visibility, as opposed to true informational material. This allows your site to slowly grow more legitimate amongst your competitors, and thus, rank you higher.